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aMuze Interactive Knowledge Card SystemWhat happens to your visitors when they leave your institution? How can you extend and deepen each visitor’s contact with your content and messages –– after they’ve returned home or to school? How can you make your exhibits and collections more accessible and relevant to a wider range of visitors, and build long-term relationships that keep them coming back for more? Our award-winning and patent-pending aMuze Interactive Knowledge Card System empowers your visitors to extend and deepen their museum experiences.
Each visitor receives a personal “Knowledge Card” which is branded to your institution or to a particular exhibit. As they explore your exhibits, they use their Knowledge Cards to "tag" the topics or objects that interest them. It's fun to do, an active and engaging way to move through the exhibit content and personalize the exhibit experience. Knowledge Cards motivate exploration, encouraging visitors to go through the museum to find other objects they might want to "take away." Their choices are logged and contextually linked in the system, creating a unique, personalized website for each visitor to explore when they get home or back to school. Once they’ve logged in on-line, each visitor is presented with extended content on the choices they made during their visit. They can also browse the exhibit to see what they didn’t have a chance to see while they were at your venue. Starting from their initial choices, they are dynamically linked to related knowledge. This enables you to leverage the combined content of all your exhibits, collections, research, and other knowledge resources, providing your visitors with significantly increased accessibility and relevancy, and motivating long-term relationships. Visitors can follow the knowledge links that your educators and curators have pre-set, see what other visitors with similar interests have viewed, or follow their own pathways. They always have full control of their own site. It’s easy for them to find appropriate knowledge levels and to add and delete topics as their interests and skills change and develop. This combination of task orientation and constructivist approach makes the system an ideal learning tool in both formal and informal settings. The system provides your institution with comprehensive data on your visitors' behavior and interests, with significant benefits for exhibit planning, visitor services, membership, fundraising, and other key organizational support functions.
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Why is the Knowledge Card System important to the success of your exhibits? >>
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