SmartPhone App at Royal Armoury
Stockholm 23 November 2011
Sweden's Royal Armoury (Livrustkammaren) has ordered an aMuze! Interactive SmartPhone & QR-code application.
Located in the cellar vaults below the Royal Palace in Stockholm, the Armoury exhibits over 500 years of treasures belonging to the Swedish monarchs and their families: clothing, carriages, weapons, armor, everyday items, and objects from official occasions such as state ceremonies, weddings, coronations, and funerals.
Initially available for iOS and Android, the free app will enable visitors to find out more about key objects in the Armory's exhibits. After down-loading to their smartphones, visitors simply scan the code related to an object to gain access to deeper and broader content and context.
I am Armfelt!
The application will have its premier in March of 2012, in combination with the opening of a year-long exhibit about the Finnish/Swedish courtier and statesman, Gustav Mauritz Armfelt (1757-1814).
Armfelt was a remarkable figure in a remarkable time. On the move for much of his life, he was active in the courts of Stockholm, St Petersburg, and Naples. He was war-hero, royal favorite, fugitive, theater-director, traitor and patriot (depending upon your point of view), a man of many loves - both physical and cerebral, the father of a good many children, and one of the fathers of an independent Finland, through his interventions at the court of Tzar Alexander.
Interactive Game
One of the goals of the Royal Armoury is to attract more male visitors in the age group 18-35 – a demographic group that is conspicuously absent from many museums. Using the chameleonic career of Armfelt as a base, aMuze is developing a short interactive game within the app, which aims to attract and engage this game-loving target group in the quandaries and dilemmas that Armfelt faced. The game incorporates elements of the physical exhibit, as well as the smartphone.
For more information about the exhibit and the application contact us!